The Contribution Of New Product On The Growth And Development Of Commercial Bank In Nigeria A Case Study Of Uba Plc

TABLE OF CONTENTSAPPROVAL PAGE iiDEDICATION iiiCERTIFICATION ivACKNOWLEDGEMENT vTABLE OF CONTENTS viCHAPTER ONE 1INTRODUCTION 11.1 Background to the Study 11.2 Statement of the Problem 31.3 Objectives of the Study 41.4 Research Questions 41.5 Significance of the Study 51.6 Scope and Limitation of the Study 61.7 Research Methodology 61.8 Population of the Study 61.8.1 Sampling Technique and Sample Size 71.9 Sources of Data 71.9.1 Research Instruments 81.10 Method of Data Analysis 8CHAPTER TWO 9LITERATURE REVIEW 92.1 Introduction 92.2 The Concept of Marketing Strategy 92.3 Developing Marketing S…