The Impact Of Promotional Activities On The Marketing Of Goldenmorn Products In Enugu Metropolis

ABSTRACTBanks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preferences. The study was done using survey research design with questionnaire as due key instrument for collecting primary data. A total of 1000 and 200 bank cus…