Impact Of Corporate Social Responsibilities On Organisational Profitability Case Study Of Guinness Nigeria Plc)

ABSTRACTThis research work was embarked upon to determine the impact of corporate social responsibilities on organisational profitability– case study of Guinness Nigeria Plc. To ensure an efficient research study three different categories of respondents were involved in the study. Firstly, Hundred (100) questionnaires were administered by the researcher to staff of Guinness Nigeria Plc, made up of top management staff, middle management staff and junior staff. Out of the 100 questionnaires administered, eighty six (86) were completed and retrieved. Secondly, Five (5) questionnaires …