Impact Of Total Quality Management (tqm) Strategy On Attracting And Retaining Customers In A Financial Service Organization

AbstractTotal Quality Management (TQM) has been practised in diverse industries from manufacturing to services. But its important in banking sector has attracted only few researchers. By providing the best service quality in Banks higher organizational performance will be expected. So customer satisfaction plays a major role to survive in the intense competition. The present research attempts to close the gap of relationship between TQM and customer satisfaction. So the objective is to find out the impact of TQM on customer attraction in an organization. This research will provide constructive…