The Place Of Advertising In Motivating Consumer Brand Preference Of Toothpaste (a Case Study Of Close Up)

THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE(A CASE STUDY OF CLOSE UP)ABSTRACTThis research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to collect data in the study, the researcher used questionnaires, interviews and observation in collecting data. The data collected was analysed in tables using percentages and frequencies. Hypothesis was also tested using chisquare from data analysis the fo…