The Role Of Public Relation As A Management Tool For Corporate Image Development In Nigeria (case Study Nepa Enugu)

118 pages Chapters 5 ID: BAM0444

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages118
Chapters5
MethodologySimple Percentage and chi square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0444

Abstract

ABSTRACTA good corporate image usually regards to be essential for the existence of an organization.  The success or failure of a co-operation (NEPA) for example depends on its relationship with its special public customers, consumers, employees, shareholders, government, community distributors, retailer, supplier and wholesales.  A corporate image create confidence in the mind of organization and its publics.  It is as a result of what tool should management employ in order to develop and or maintain a good corporate image, that led to researcher to the choice of the research t…

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