The Roles Of Middlemen In The Channels Of Distribution (a Case Study Of Tropical Venture, Enugu)

29 pages Chapters 3 ID: BAM0455

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DepartmentBusiness Administration and Management
TypeProject
Pages29
Chapters3
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0455

Abstract

THE ROLES OF MIDDLEMEN IN THE CHANNELS OF DISTRIBUTION(A CASE STUDY OF TROPICAL VENTURE, ENUGU)ABSTRACTThis project work titled the “Role of middlemen in channel of distribution” an important element in the marketing mix of any form, is the system of marketing channels through which products and services are distributed to the final consumers or ultimate users. A marketing channel is a loosely connected system comprising of a manufacturer, middlemen and the ultimate users. Wholesalers and retailers are the functional middlemen for manufacturers.The writer described the problem under study and …

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