Analysis Of The Factors Influencing Customer Adoption Of Internet Banking In Uganda

59 pages ID: BAM3015

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages59
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3015

Abstract

ABSTRACT The adoption of internet banking as a platform for offering banking services is on a steady rise globally. The purpose of this study is to examine the factors influencing customer adoption of internet banking in Uganda. The study will utilize an Integrated Model Framework to investigate the factors that influence customer adoption of internet banking in Uganda. Variables will; be drawn from traditional models that offer separate and theoretically sound constrncts, namely; Theory of Perceived Risk, Technological Acceptance Model, Theory of Planned Behavior, Theory of Reasoned Action, D…

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Pages59
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