An Assessment Of The Impact Of Sales Strategies And Their Effects On Sales Of Insurance Policies Of Insurance Companies In Kenya (a Case Study Of Alico Insurance Group, Kenya Subsidiary)

ABSTRACT In chapter one I stated the problem and the objectives of the study. I formulated them research questions, significance of the study and the limitations. In chapter two, I collected information from various sources including books, journals and also the internet. In chapter three, I came up wi1h a research methodology which would help me to collect the required data. I sampled out a population from which I would get the data from. I came up with a research instrument whereby I used a questionnaire in data collection. In chapter four, I analyzed the data I had collected and I presented…