Effects Of Advertising On Sales Volume, A Case Study Of Zain Limited, Nairobi Kenya.

59 pages ID: BAM3042

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DepartmentBusiness Administration and Management
TypeProject
Pages59
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3042

Abstract

ABSTRACT The study was to establish the effects of advertising on sales volume it was guided by a number of objectives which were; to examine the features of a good advertisement. to determine factors affecting sales volume and to determine ways to improve sales. With telecommunication networks being so many, Zain limited had to explore the market and come up with advertisement better than those of the competitors to help them survive in the competitive market. The study focused on zain limited, Nairobi, Kenya to determine the advertisement that Zain can use because they were faced with the pr…

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