The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea-a Brand Of Karirana Tea Company, Kenya.

ABSTRACT This research project represents the findings of the field research on "The EFFECT OF PACKAGING ON CONSUMER BEHAVIOR. These findings are based on the information given by various respondents in the field. Packaging is the science, art and technology of enclosing or protecting products for  distribution, storage, sale and use. It also refers to the process of design, evaluation and  production of packages. Consumer behavior thus is the study of individuals, groups or organizations and the  processes they use to select, secure, use, and dispose of products and services, …