The Relationship Between Customer Care And Customer Retention A Case Study Of Mtn Communication Network Uganda

ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine the effect of customer care in MTN Kampala district, to determine forms of customer care being used in MTN, to establish ways of how to retain customers. The scope of the study was MTN-Uganda central office Kampala branch whose geographical location i…