An Assessment Of The Factors Influencing The Buying Behaviour Of Milk Consumers In Dar-es Salaam Region: A Case Study Of Kinondoni District

ABSTRACT The study aims at assessing factors influencing consumer-buying behaviour of milk consumers in Tanzania a case study of Kinondoni district. It aims at investigating consumers' awareness on importance of milk for their health; and determining the impact of quality, distance from source of supply and socio-cultural factors on milk consumption. The data for the study were collected and through questionnaires and interview to a random selected sample of 83 individuals in fourteen wards of the study case area. The data was analysed using SPSS where descriptive statistics such as graphs, fr…