Impact Of Effective Marketing On Business Activities (a Case Study Of Global Soap And Detergent Industry, Ilorin)

ABSTRACTThe days of easy trading has long since disappeared and successful companies are characterized by their ability to recognize and to apply research techniques. Particular interest has centered on marketing research which has proved valuable to many companies and organizing marketing tactics. Chapter one introduce the topic of the write up, the statement of the problem, the aim and objectives, the significant, statement of the research question, scope and limitation and definition of key terms. Chapter two entails the literature review, source of marketing research, importance of the mar…