The Impact Of Advertising In Enhancing Sales Volume (a Case Study Of Nigeria Bottling Company Ilorin)

PROPOSAL The impact of advertising in an organization can never be over emphasized to the fact that it denotes the medium of awareness creation for the target audience (consumer). Advertising according to G.B. gills is “a non-personal communication directed at target audience through various communications in order to present and promote products, service and ideas the cost of media space or time being borne by the sponsor or advertiser”. As it simply implies that the audience is the target and they are otherwise called the consumers or the potential consumers. For advertising to lead my orga…