Marketing Strategies Of Caltex Oil (uganda) Limited

The general objective of this study was to investigate the marketing strategies adopted by Caltex Company to effect its operations. Specifically, the study aimed to find out the marketing strategies of Caltex Company; to examine the marketing policies of Caltex Company with a view to recommending how it could effectively tap on potential oppmtunities to strengthen its market share and to investigate customer's attitude towards service provided by Caltex. The study used a descriptive study design. Purposive sampling was used to select 15 staff from Caltex. Convenient sampling was used to select…