Products And Consumers: A Critical And Comperative Study Of Financial Services In Financial Institutions In Kenya. (case Study Of Selected Commercial Banks In Kenya).

In Kenya, commercial banks are known for their consequent and extraordinary profits that they generate at the end of their accounting periods. The entrance of the foreign banks in the local industry within the region posses a high level of competition that has made banks to constantly come up with several and different financial products and services in order to maintain market leadership or to take over the market leadership. This research takes an investigative study of banks as financial institutions to be examined; this is because they are the leading providers of financial products and se…