Competitive Strategies And Performance Of Life Assurance Companies In Kenya

Life assurance is a plan that ensures families and other beneficiaries are financially secure especially after death of the bread winner. The life assurance sector in Kenya has been striving to improve its performance in order to improve the overall livelihood of Kenyans. Despite these efforts, not much has been achieved with the country posting poor results compared to the developed and developing countries. The growth of life assurance in Kenya has declined significantly from 29.4% in 2014, to 8.6% in 2015 due to lack of good strategies. This study therefore seeks to investigate the effects …