Factors Influencing The Choice Of Specialization Of Mba Courses By Students At Institutions Of Higher Learning In Kenya

Abstract  Education is one of the core elements that contribute to the holistic development of a person. Higher education further develops a person’s knowledge, skill and character by going through a learning process. Higher education is becoming more competitive in recent years due to individuals need to empower themselves, harsh economy, tight measures of getting employment and reductions in government funding and higher student fees. As the nature of the environment grows more competitive, the role of marketing, previously non-existent in most universities, has grown significantly. One of t…