Stakeholders’ Participation And Marketing Mix Of Patriot Superior Gin Manufactured By Agro Chemical And Food Company Limited, Kisumu County, Kenya

Over the years Agro Chemical and Food Company Limited has had products in the market which has done so well but after the introduction of Patriot Superior Gin, a new product on the alcohol beverage market, it has performed so poorly in the market and this is attributed to the fact that the marketing mix of the spirit has not reached the threshold to stand the market forces. Therefore, this study sought to investigate the effects of stakeholders’ participation on marketing mix of Patriot Superior Gin as produced by Agro Chemical & food Company Ltd, Kisumu, Kenya. The specific objectives of the …