Integrated Marketing Communication And Performance Of Unilever Kenya Limited

ABSTRACT This study sought to establish how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both sales leaders and finance executives hence the need for an organization to properly coordinate and integrate its marketing communication programs in order to deliver a clear, consistent, credible and competitive message to the targeted and potential audience about itself and its products.IMC is a strategy in which different tools of business communication work togeth…