Corporate Social Responsibility On Competitiveness Of Commercial Banks In Kericho Town, Kenya

ABSTRACT Currently, the banking industry is experiencing an exponentially increasing competition among other challenges like government regulations. Therefore, to curb these challenges and be sustainable in the fragile business environment, banks have shifted their focus towards appealing to the public in order to create a good corporate image through philanthropic, ethical, economic and community based practices. The general objective of the study was to investigate Corporate Social Responsibility and Competitiveness. The specific objectives were; to establish the effect of philanthropic pra…