The Effects Of Competitive Strategies On Performance Of Dairy Firms In Kenya

ABSTRACT Agriculture is the mainstay of the Kenyan economy accounting for 24% of the GDP and accounting 18% of all formal employment in the country. Agriculture includes crop husbandly and animal production. The livestock sector in Kenya accounts for 10-15 % of the GDP. Au - 1BAR, Kenya livestock sector study .The sector employs about 50% of the total labor force in the agricultural sector. The sector contributes over 30% of the agricultural GDP, out of this the dairy sector accounting for 8% of the total GDP. The dairy sector in Kenya is rapidly and at present , the industry has made a turn …