An Examination Of Strategic Management Practices On Organizational Competitiveness In Premier Foods Industries Limited, Nairobi County, Kenya

ABSTRACT Strategic management can be beneficial when an organization applies approach to strategic management which matches the situation they are in. The economic environment is changing rapidly and this change is characterized by phenomena such as globalization, changing customer and investor demands and ever increasing product-market competition, thus the importance of strategic management practices for the organization to compete successfully in this environment. Food manufacturing companies in Nairobi are performing poorly and facing intense competition from the imported food stuffs from…