The Effect Of Corporate Culture On Project Performance At Nation Media Group

ABSTRACT The purpose of the study was to investigate the effect of corporate culture on project performance at NMG. The study focused on the effect of corporate culture on project performance since previous research had stopped short of identifying corporate culture as a factor for project performance. The four dimensions of corporate culture that were examined included teamwork, communication, reward and training which formed the independent variables, while project performance was the dependent variable. Descriptive statistics was used to analyse the data and draw conclusions. The target po…