Organization Resources And Competitive Advantage Of Saccos In Nyeri County, Kenya.

ABSTRACT The financial sector in Kenya is very competitive due to the many players in the market. The competition for customers is not only from the banks, deposit taking microfinance institutions but also amongst the SACCOs themselves. Like any other business organizations SACCOs need to create value for their clients in order to gain competitive advantage and thus ensure survival and profitability. Certain types of resources owned and controlled by SACCO have the potential and promise to generate competitive advantage, which eventually leads to superior organizational performance. The purpo…