Corporate Growth Strategies And Performance Of Saccos In Kitui County, Kenya

ABSTRACT Increased competition in the Kenyan market has forced SACCOs to rethink their corpotate growth strategies as a way of achieving improved performance. This research aimed at examining the impact of corporate growth strategies on the performance of SACCOs in Kitui County. The study was based on key specific objective involved with examining the impact of product innovation cost leadership , focus and product differentiation strategy on the performance of SACCOs in Kitui County. In support of the research are four key theories of Ansnoff’s product market growth approach, the game approa…