Strategic Management Practices And Performance Of Small And Medium-sized Enterprises In Kitui County, Kenya

ABSTRACT Globalization in today’s era of information and technology has significantly affected the business environment. Firms, therefore, must take planned measures in order to grow and maintain their businesses and also make the necessary changes and adjustments to gain competitive advantage. Small and Medium Enterprises-sized (SMEs) in Kenya and the world in general, play a major role in improving the economy. The main problem, however, lies with small entities that lack the capacity and financial resources to implement strategic management practices. The main objective that the study was …