A Survey Of Factors Influencing Customer Growth Of Commercial Banks In Major Towns In Kenya: (case Study Of Migori Township)

70 pages ID: BAM3614

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages70
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3614

Abstract

ABSTRACT The banking industry has experienced a rapid growth in terms of profits, deposits, revenues in the recent past. This trend has triggered a lot of competition in the banking industry. This project analyzed the factors influencing customer growth of commercial banksin the Kenyan banking industry. The study was guided by the following objectives: to find out how pricing influenced customer growth, to establish the effects of customer service on growth of customers, to determine the extent to which policies/regulations influenced customer growth and to examine the relationship between te…

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Pages70
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