Micro Entrepreneurial Environment And Profitability Of Micro Small Bar Ventures In Beverage Industry In Kasarani Sub – Countynairobi Kenya

ABSTRACT This study examines micro entrepreneurial environment and profitability of micro small bar ventures in beverage industry in Kasarani Sub-county Nairobi Kenya. The study was motivated by the rapid changes that threaten to destabilize the industry if not checked. Further, the regulations in the beverage industry particularly in bar ventures have had a myriad of effects eminent among them being that which affect the operations of small bar ventures either directly or indirectly thus putting concern on the growth of this ventures. The objectives of this study were to examine the effect o…