The Effect Of The Use Of Marketing Communication Tools On Student Enrollment Among Private Middle Level Colleges In Mombasa

ABSTRACT Marketing communication is a systematic relationship between a business and its market in which the marketer assembles a wide variety of ideas, designs, messages, media, shapes, forms and colours, both to communicate ideas and to stimulate a perception of products and services by individual people who have been _aggregated into a target market. Marketing communications are integrated so that a single message is conveyed by all marketing communications tools. There has been a tremendous growth of private middle level colleges in Kenya in the past two decades. The growth is as a result…