Analysis Of Gender Difference On Entrepreneurial Self-efficacy In Kenya: Case Of Small And Medium Entrepreneurs In Githurai Trading Center, Nairobi

ABSTRACT Proceeding on the basis of performance differences between male and female owned enterprises, the research analyzed the gender differences  on entrepreneurial self-efficacy among Small and Medium Entrepreneurs at Githurai Trading Center, Nairobi Kenya. Descriptive survey design was adopted using structured questionnaires that were administered to a sample size of 150 respondents. Descriptive statistics and chi-square statistical analysis methods used .. Data from research indicate that men report significantly higher levels of entrepreneurial self-efficacy than women. The factors that…