Effectiveness Of Agency Banking In Enhancing Competitive Strategy In Banking Sector: A Case Of Kenya Commercial Bank In Nakuru County, Kenya

83 pages ID: BAM3760

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages83
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3760

Abstract

This study examined the ways in which the KCB Mtaani (agency banking) has been used as a competitive strategy at KCB through the enhancement of the financial inclusion within Nakuru County. The need for a competitive strategy was informed by the intense competition in terms of profitability and market share of the different banks. The specific objectives of the study included to examine the cost of banking transactions, to determine the efficiency of agency banking in time saving, to investigate the convenience of banking products and to determine the contribution of Kenya Commercial Bank agen…

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Pages83
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