Influence Of Strategic Relational Capital Initiatives On Competitive Advantage Of Savings And Credit Cooperatives In Nairobi County, Kenya

Companies face many challenges when attempting to gain market share and maintain a competitive advantage over rivals. It can be difficult to know which strategies are worth pursuing based on a business’ position in the industry and on the competitive nature of the industry. A number of studies have been done in Kenya on resources and their impact on the competitive advantage of an organization in various public and private sectors; with limited focus on strategic relational capital initiatives in SACCOs. This study therefore investigated the influence of the strategic relational capital initia…