Effects Of Strategic Responses To Advances In Technology On Organisation’s Performance: Evidence From Textbook Publishers In Kenya

The purpose of this study was to investigate the effects of strategic responses to advances in technology on organization‟s performance: looking at the evidence from textbook publishers in Kenya. More specifically, the study sought to evaluate how Change in Recruitment processes, Human Resource Development, Customer Relations Management and organizational policy change affect organization‟s performance. To achieve the objectives of the study, a descriptive research design was adopted where all 40 Publishing firms registered under the Kenya Publishers Association were targeted. The study relied…