Effects Of Philanthropic Corporate Social Responsibility On Strategic Positioning Of Manufacturing Firms: A Case Study Of Unilever Kenya

Philanthropic Corporate Social Responsibility (CSR) as a common business practice has only recently established a foothold in developing countries. Every business takes birth, survives and grows with the consent and co-operation with the society. The society provides inputs to the business and accepts its outputs. Naturally the business owes everything to the society. Philanthropic Corporate Social Responsibility denotes organizations’ willingness to take responsibility and accountability for the effects of their activities and decisions. It is concerned with how companies manage the business …