Influence Of Product Packaging Attributes On Choice Of Detergents Purchased By Consumers In Nakuru County, Kenya

With the growing liberization of trade and business in Kenya, many manufacturing firms are now able to produce and bring to the markets broad varieties of products. On the other hand consumers have become more knowledgeable and are seeking lot of information before purchase and consumption of products and services. In detergent market particularly, manufacturers are nowadays increased due to the level of increased demand for detergents induced by the improved lifestyles of the consumers, such that competition has become more stiff. For these reasons the firms are now putting more effort in mod…