Competitive Advantage And Market Share Of Telecommunication Industry In Kenya

Firms across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated and the battle for market share is now more aggressive in the telecommunication industry. The objective of the study was to determine how competitive advantage strategies applied by firms in the telecommunication industry in Kenya influences the market share in the industry. Market share is one of the indicators used to measure the performance of a firm, which is determined by the number of subscribers in the network or the percentage of revenue the firm mak…