Influence Of Technological Change Management On Competitive Advantage Of Tier 1 Commercial Banks In Nakuru, Kenya

Tier one commercial banks in Kenya operate under an extremely competitive environment in which there is competition for market share, customer numbers, loan clients, deposits and profitability levels. One of the strategies that have been adopted for the purposes of building competitive advantages is the adoption of new technologies. However, the manner in which change management is undertaken is critical in the commercial banks gaining competitive advantages given the context that these technologies are often similar across the banks. This study therefore sought to examine the role of technolo…