Effects Of Customer Experience Management On Customer Churn In The Telco Industry In Kenya

66 pages ID: BAM3860

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages66
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3860

Abstract

ABSTRACT The primary objective of the study was to examine the effects of customer experience management on customer churn in the Telco Industry in Kenya. The specific objectives were: to determine the effect of social environment on mitigation of customer churn in the Telco Industry, to examine the effects of service interface on mitigation of customer churn in the Telco Industry, to ascertain the effect of retail environment on mitigation of customer churn in the Telco Industry and to determine the effect of price on mitigation of customer churn in the Telco Industry. The study adopted a su…

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Pages66
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