Determinants Of Consumer Preferences For Health Services Provided By Private Hospitals In Nakuru County, Kenya

Private healthcare system in Kenya have grown tremendously over the last two decades due to various reasons, among them lack of adequate and quality public healthcare services and introduction of user fees. This study therefore aimed at empirically examining the determinants that have influenced consumers’ choice for private health service providers in Nakuru County. In achieving this broad objective the study sought to examine the extent to which customer demographics, hospital accessibility, service quality and hospital service cost influences consumers’ preference.  Descriptive survey desig…