Analysis Of Relationship Between Corporate Social Responsibility And Brand Equity Of Selected Universities In Kenya

This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business operations. The socially responsible activities include positive actions towards economic, social and environmental concerns of the society in which the firm operates. Corporate social responsibility (CSR) integrates these concerns into the corporate strategy and operations in a transparent and accountable manner which appears to improve relationships with stakeholders. The stud…