Assessment Of Factors Influencing Strategy Implementation On Floriculture Production In Kenya.

There has been a great demand of Kenyan flowers which has put pressure on producers to meet the ever growing demand in Europe.Kenya has been faced with fierce competition from other flower exporting countries, namely Colombia, Ethiopia, and Israel. A number of flower firms in the country are trying to implement strategies that deliver competitive advantage such as increasing production, cutting costs and complying with the cut-flower industry standards. Business environmental challenges have put pressure on the players in the Flower-Cut industry to formulate and implement alternative strategie…