Impact Of Product Innovation On The Performance Of Manufacturing Company - (a Case Study Of Nigerian Bottling Company Plc, Kaduna)

83 pages ID: BAM3906

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages83
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3906

Abstract

ABSTRACT This study is to examine impact of product innovation on the performance of manufacturing company with a specific reference to Nigerian Bottling Company Plc, Kaduna. The fundamental objectives of the study are to identify the impact of product innovation on the sales of Nigerian Bottling Company Plc, to determine how product innovation improve on the profit of the organization and to ascertain the level of consumers’ satisfaction of the company. The primary and secondary sources of data were used for data collection. Questionnaire was administered to 80 staff of the reference organiza…

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Pages83
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