The Impact Of Effective Distribution System In An Organization (a Study Of Pz Cussons Nigeria Plc, Sokoto)

Background to the Study One  of  the  important  aspects  of  the  production  of  goods  and  services  is  the  proper distribution of the same in such a manner that it will reach the target consumers in the most cost-effective and expeditious manner.  Marketing is an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing  target  markets  through  market  analysis  and  market  segmentation,  as  well  as understanding consumer…