Sales Promotion And Consumer Buying Decisions: A Case Study Of Some Selected Local Government In Zone A. Of Niger State

ABSTRACT This research project intended to examine the Impact of Sales Promotion and Consumer Buying Behavior in selected Local Governments Area in Zone A of Niger state. This is with the view to evaluate the extent that the behavior of the consumers can be affected by sales promotion. The research used random sampling methods as a sampling technique to obtain the sample size from the population case study. Primary source of data, through questionnaire were collected from 80 consumers from four selected Local Governments in Zone A. of Niger state. Data were analyzed using tables and statistica…