Influence Of Product Strategy On Performance Of Savings And Credit Cooperative Societies In Kenya: A Case Of Azima Sacco

ABSTRACT Increased non-performing loans and the availability of substandard products among SACCOs in Kenya has been a major challenge facing these cooperatives. The current study aimed at determining the influence of product pricing, product delivery, product quality and product design on performance of SACCOs in Kenya. The study was grounded on resource-based theory and stakeholders’ theory that portrays the need to focus on stakeholders’ needs when coming up with product strategy. The study used descriptive research design. The target population comprised of top, middle and lowerlevel manag…