Relationship Marketing And Sustainable Competitive Advantage Of Ambulance Service Providers In Kenya: A Case Of Amref Flying Doctors

ABSTRACT The ambulance services industry in the country is very competitive, and most of the companies in the industry are facing service delivery challenges. This study analyzed the association between relationship marketing and sustainable competitive advantage in AMREF Flying Doctors, Nairobi. The specific objectives of the study included; determining the effect of use of technology on attaining sustainable competitive advantage, establishing the effect of customer retention on achieving sustainable competitive advantage, finding out the effect of customer satisfaction on achieving sustain…