An Assessment Of The Marketing Strategies For The Survival Of Small-scale Businesses In Kontagora Local Government Of Niger State

98 pages ID: BAM3963

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DepartmentBusiness Administration and Management
TypeProject
Pages98
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3963

Abstract

Abstract This study was carried out to assess the strategies for survival of small-scale business in Kontagora Local Government Area of Niger State. Six research question and three hypotheses were postulated to guide the investigation. Structured questionnaire, dichotomous in nature was the main research instrument. The stratified sampling method was used to select 72 small-scale businesses from 10 business types. Data were analyzed using simple percentage and the three hypotheses were tested using chi-square test of statistics. The study revealed that; there is a significant relationship betw…

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