Improving Value Fulfillment In The Healthcare Industry; The Case Of Mpharma Co.

EXECUTIVE SUMMARY mPharma is a group purchasing organization (G.P.O.) with the mission of making prescription drugs easily accessible and affordable for all. The company seeks to provide quality and accessible drugs to users on the African continent. By forming partnerships and relationships with key partners, mPharma is able to cut down costs get quality products right from the manufacturers or key country suppliers. A needs assessment conducted revealed that, a business unit, Mutti, that had a different target segment as compared to their principal business unit is in need of an efficient wa…